Birthplace of Henry VII and idyllically set on the banks of the river estuary, this mighty fortress is steeped in British history. A true wonder of Wales. Pembroke Castle is owned and managed by a Private Charitable Trust and over the past 10 years much effort has been made to bring the history of the castle to life. The branding, which includes identity, various print collateral, signage and event campaigns focuses on making the link between Pembroke Castle and the birthplace of Henry VII who inaugurated the Tudor line of monarchs.