John Hargraves is the owner of Green Apple in Cosheston, Pembrokeshire he is developing his home into an exemplar of sustainable living by creating a carbon-neutral, self-sufficient, organic smallholding. Green Apple has been planned on the principles of sustainability and includes woodland coppicing, an orchard, fruit tree nursery, vegetable garden and wildlife area. By demonstration and direct involvement the project promotes a wider understanding of sustainability through the growing of fruit, land management, water conservation and the careful use of resources. Schools have their own plots of land to work and as well as growing fruit and vegetables people are given the opportunity to grow plants that will increase the site’s biodiversity.

In the Wood has developed the brand and a website with additional materials in the pipeline.