A book that doubles as a toolbox
We wanted to create a useful, practical book that didn’t patronise – a toolbox rife with information and advice, which also really inspired people. Tough challenge. But we paired hard facts and information with a sprinkling of wit and entertainment. Entrepreneurs, the book’s target audience, are original thinkers and doers, and the book’s design had to reflect that. So we made each double-page spread different – a fresh new look at every turn to wow the reader. But even the sharpest business brains can get lost in a big book – so we clearly marked each section so readers could dip in and out of it. And we gave it a simple title: Grow Your Business. Commissioned by the former Welsh Development Agency the innovative and inspirational guide, affectionately known as the ‘Yellow Book’, was a phenomenal success.
UK Roses Design Award 2007: Brochure Design