Brand Creativity

Hello, my name is Chris Lee. In the Wood is a one-man company I run from a once neglected and now loved piece of woodland in Pembrokeshire. With over twenty years experience and quite a few award-winning projects under my belt the time had come to return to a simple company structure. Me. The focus of my work is branding, everything from strategy and conceptual development through to design, advertising and communication. I am (part) strategist, designer, copywriter, artworker and project manager. Helping to reposition and revitalise existing brands and create new ones from scratch. I am passionate about making ideas happen and bringing them to life from a studio in the wood.

“It’s about the restlessness to find a new idea.
A fresh approach. A better way.”

Process

magglass2-01.png

Research

It’s not what you say it is – it’s what they say it is

A brand is a person’s gut feeling about a product, service, or company. The best you can do is influence it and try to make order out of the clutter. To help build a new brand strategy you first have to understand how people see you now.

 

eye2-01.png

Strategy


What makes you
the “only”?

It must get people wanting to belong and capture the spirit of the effort. It needs to bind the aspirations of your audiences and communicate your vision simply and emotionally. What will make a difference is spirit and inspiration, it can move people and make them want to belong. 

hello2-01.png

Copywriting

Spreading
the gospel

The way you talk to people is crucial. You want to get closer to people by being informal, friendly and direct. Don’t tell people what you think they want to hear. Tell them what they need to know. Everyone needs to know that there is a path forward and that it will benefit them.  

brand2-01.png

Identity


Authenticity
is the key

Brand Identities are meant to last. They are not buffeted by products and messages that may change with the times, the underlying Brand Identity needs to be stable, have a heart, and tell a story and that story needs to move people.

Services

Branding

Brand creation  |  Brand guidelines  |  Corporate Identity  |  Naming  |  Copywriting  |  Logo design

Graphic Design

Corporate Literature  |  Annual reports  |  Brochures  |  Packaging  |  Advertising  |  Posters  |  Signage  |  Vehicle Livery  |  Exhibition stands  |  Direct mail  |  Stationery

Other Disciplines

Copywriting  |  Photography  |  Photographic Art direction  |  TV Commercials  |  Radio  |  Video production  |  Website design