Nofit State is no custard pie-throwing, big-trousered old circus cliché. It’s a performance collective that puts on mind-blowing shows of aerial acrobatics. They get hearts beating faster. Nofit State Circus needed to substantially redesign its brand identity and publicity materials they believed its identity didn’t represent what the company stood for any more. Over the previous 20 years the act had evolved way beyond what the word ‘circus’ typically conjured up.
"You will never
have seen anything like this before – less of a show, more of an experience
that will stay with you forever. It would be a crime to miss it."
We touched on the darker side of Nofit State circus. The shows
are incredibly dynamic and physical, and pretty visceral too. So the palette of
colours played on the corporeal – dark bloody purple, hot fleshy pink. The show
that debuted the new materials in 2006, ImMortal2, was the longest and most
successful tour that they had up to that date.