When UNESCO inscribed the Blaenavon Industrial Landscape as a World Heritage Site they stated it was for the following reason: that the area around Blaenavon bore eloquent and exceptional testimony to the pre-eminence of South Wales as the world’s major producer of iron and coal in the 19th century.
The idea for the branding was designed to evoke the toil and effort put in by the working people who drove the industrial revolution - a testimony to human endeavour. Using a strongly illustrative style, the branding solution provided a unique treatment, while maintaining a strong cultural and heritage feel. The design is eye catching and evocative, and is used as a device to bring together a number of different attractions in the area under one clearly identifiable brand.
Winner of the 2005 Welsh Language Board
Bilingual awards: Best Brand Category
Winner of a 2004 Adobe Design Award